Twitter announces the launch of its conversion tracking system

Twitter announces the launch of its conversion tracking system. This will be available globally and allows its advertisers far better insights into how their Twitter ads programs are driving conversion rates on their sites.

With Twitter’s conversion tracking tag, it captures the impact of users who has engaged with Promoted Tweets versus those who simply viewed a Promoted Tweet.

“It’s critical for advertisers with direct response objectives to be able to understand the impact of Twitter ads on their bottom line.” Twitter blog

Using Twitters conversion tracking, an advertiser would first create a “purchase” conversion tag and place it on their purchase confirmation page. When a customer reaches that designated page, the tag then reports back to Twitter that a purchase event has occurred.

Twitter then matches that event against the Twitter users who have viewed and or engaged with any valid Promoted Tweet campaign.

Twitters campaign analytics then reports to the advertiser  the total number of users that converted and cost per action (without identifying who viewed or engaged) with the advertisers Promoted Tweet. This information allows the advertiser to concentrate their campaign activities on the programs that drive the best cost per sales purchase ratio.

 

Facebook steadily moving into video content.

Facebook is trialling a “related videos” feature that works much like YouTube. Once a user finishes watching a video in their mobile News Feed, Facebook recommends similar, trending videos.

More .. http://www.socialmediaengagement.com.au/Blog/9478/facebook-moving-into-video-content

Instagram Facts You Need To Know

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Instagram now has over 200 million monthly active users and it continues to grow and become on of the most engaging social media channels in the world.

For more on this article head to: http://www.socialmediaengagement.com.au/Blog/9475/instagram-facts-you-need-to-know

 

Push the twitter mute button

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Twitter is rolling out to its users the ability to mute posts from people they  are following and are not really interested in hearing from them. The new feature is being added to iPhone and android apps as well as the twitter.com site.This will be a great feature and will allow twitter users to mute those tweeters who send too many tweets that border on spam

More …. http://www.socialmediaengagement.com.au/Blog/7521/push-the-twitter-mute-button

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Amazon’s Wearable Technology Online Store Opens Our Minds and Wallets to the Future

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The world’s largest online retailer, Amazon.com Inc. has just announced the launch of its wearable technology store. The company on Tuesday launched an online storefront dedicated to wearable technology.

More.. http://www.socialmediaengagement.com.au/Blog/7365/amazon-wearable-technology-online-store-opens-our-minds-and-wallets-to-the-future

Inside Out – Twitter by the numbers

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What is Twitter?

Twitter the world’s largest Social networking and micro-blogging service utilising instant messaging, SMS or a web interface. With over 500 million profiles and 288 million monthly active users, Twitter has cemented its position as the 5th largest social media network.

The Numbers:

  • What percentage of Twitter users access this network from their mobiles: 60%
  •  What is the fastest growing age demographic: 55 to 64
  •  How many of Twitter accounts are fake: estimated to be 20 million
  •  How many Tweets are sent out each day: 400 million tweets
  •  What is the average number of Tweets sent out per account: 208
  •  What days have the best click through rates:  Fridays, Saturdays and Sundays.
  •  What days are better for brand engagement: brand engagement is 17%  higher on weekends
  •  Do tweets with images get higher engagement levels: yes they twice as much engagement versus tweets without an image link.
  •  What is the optimum length of a tweet: Tweets containing 100 characters get 17% more engagement
  •  You have a greater chance of getting a retweet if you ask for a ‘retweet’ in the message

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Heartbleed and The Passwords You Need to Change Right Now!

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If you open your email today you might find a series of emails from a range of social channels, email providers, and banks asking you to change your password.

Due to an encryption flaw, now named the “Heartbleed bug”, this bug has affected many popular websites and services right across the internet. Heartbleed has even affected the likes of Gmail and Facebook. This encryption flaw could have  exposed your sensitive account information from  passwords through to credit card numbers over the past two years.

For more details on the social media channels  and other areas affected head to http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/?cid=146326

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

 

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