Push the twitter mute button

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Twitter is rolling out to its users the ability to mute posts from people they  are following and are not really interested in hearing from them. The new feature is being added to iPhone and android apps as well as the twitter.com site.This will be a great feature and will allow twitter users to mute those tweeters who send too many tweets that border on spam

When you mute a person you will no longer receive their tweets on your stream. This new feature is rolling out now and will be completed in a couple of weeks time.

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Amazon’s Wearable Technology Online Store Opens Our Minds and Wallets to the Future

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The world’s largest online retailer, Amazon.com Inc. has just announced the launch of its wearable technology store. The company on Tuesday launched an online storefront dedicated to wearable technology.  The new online store offers all kinds of wearable devices from smart-watches to fitness bands to cameras allowing customers to compare wearable tech devices within specific categories like smart-watches, fitness trackers and wearable cameras.

Amazon decision to open up this store demonstrates the company’s commitment to be ahead of the curve with wearable the soon to be massive wearable tech sector. Though wearable technology has yet to really make a major impact,  we will see a major consumer shift into this market in the years ahead as more and more products are released.

This store is a one-stop shop for discovering, purchasing and learning about wearable devices and features the largest selection of items from top brands including Samsung, Jawbone and GoPro.

 

Inside Out – Twitter by the numbers

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What is Twitter?

Twitter the world’s largest Social networking and micro-blogging service utilising instant messaging, SMS or a web interface. With over 500 million profiles and 288 million monthly active users, Twitter has cemented its position as the 5th largest social media network.

The Numbers:

  • What percentage of Twitter users access this network from their mobiles: 60%
  •  What is the fastest growing age demographic: 55 to 64
  •  How many of Twitter accounts are fake: estimated to be 20 million
  •  How many Tweets are sent out each day: 400 million tweets
  •  What is the average number of Tweets sent out per account: 208
  •  What days have the best click through rates:  Fridays, Saturdays and Sundays.
  •  What days are better for brand engagement: brand engagement is 17%  higher on weekends
  •  Do tweets with images get higher engagement levels: yes they twice as much engagement versus tweets without an image link.
  •  What is the optimum length of a tweet: Tweets containing 100 characters get 17% more engagement
  •  You have a greater chance of getting a retweet if you ask for a ‘retweet’ in the message

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Heartbleed and The Passwords You Need to Change Right Now!

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If you open your email today you might find a series of emails from a range of social channels, email providers, and banks asking you to change your password.

Due to an encryption flaw, now named the “Heartbleed bug”, this bug has affected many popular websites and services right across the internet. Heartbleed has even affected the likes of Gmail and Facebook. This encryption flaw could have  exposed your sensitive account information from  passwords through to credit card numbers over the past two years.

For more details on the social media channels  and other areas affected head to http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/?cid=146326

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

 

Instagram now has 200 million users and growing

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Facebook success story Instagram,  announced recently in there blog that they now have passed the 200 million user mark, adding 50 million users in the last 6 months.

With no sign of slowing down anytime soon, Instagram has seen the sharing of 20 billion photos to date.

Facebook’s acquisition of Instagram 2 years ago and their recent acquisition of WhatsApp could see a revolutionary domination of the mobile and photo sharing space.

Something that Instagram has over other social players is the ability of its audience to engage with other Instagramer’s. I personally find this social channel as one of the most engaging social channels. Even with its size it’s still personable and engaging, something that the likes of the other social platforms lack.

For more information about Instagram head to our website www.socialtonik.com or Instagram.

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Inside Out: LinkedIn by the numbers

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What is LinkedIn?

LinkedIn is the world’s largest B2B social network site. Since it started in May 2003 as an online resume aggregator,  it has grown to being one of the most actively used and updated social channels on the planet, supplying relevant business content to its users and allowing people to connect and build their business networks.

LinkedIn connects people to over 260 million affluent, ambitious and influential professionals. Built upon trusted connections and relationships, LinkedIn has established the world’s largest and most powerful community of professionals, with members from over 200 countries and over 170 industries.

The Numbers:

  • Number of monthly unique visitors: 184 million
  • The number  of users that check the platform on a daily basis: 120 million
  • Percentage of LinkedIn users that visit the site via a mobile device:  38 per cent
  • The number of languages the site is available on: 20
  • Number of conversations occurring every minute through LinkedIn Groups: 200 per minute.
  • Average number of groups each LinkedIn user joins: 7.
  • The number of countries the represented on the social site: 200
  • Number of products or services showcased on LinkedIn company pages: 1.2 million
  • Number of Groups operating on LinkedIn: Over 2 million
  • Number of groups added every week: 8,000 groups.
  • Number of people joining LinkedIn every second: 2 people every second.
  • Number of endorsements made to date: over 1 billion

In short if you’re not already on LinkedIn you need to be!  www.linkedin.com

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Pintrest gives its pinners unlimited secret boards

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Pintrest recently announced that everyone can now create unlimited number of secret boards.

The beauty of secret boards, is that you can use them for birthday parties, holiday planning, keep track of gifts, wedding planning, birthdays, getting inspiration for a website or blog you are working on or a new business venture,  as well as allowing you to work on a project that is not ready to share with the social world.

A secret board is what it states “secret”, one of the features is that you can invite friends to share these secret boards and share images and enjoy conversations.

Now that you have unlimited secret boards, there is no limit to what you can do on Pintrest.

ABOUT US
Stephen Duggan is the Chief Engagement Officer at the Social Tonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

www.branprotectonco.com.au

Tweet costs a Tweeter $105,000

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A secondary school teacher has been awarded $105,000  by District Court Judge Michael Elkiam. This Australian landmark case is the first time a social media  Twitter defamation case has reached to trial in Australia.

Back in November 2012 a person posted a series of defamatory comments on Twitter  and Facebookabout a High School Teacher who had replaced the Tweeters father in the role of High School Music teacher.

This decision is a reminder to brand owners, company owners as well as individuals that social media networks, whether large or small are publishing platforms in the eyes of the law and defamation on these channels can result in high penalties for people  who are proven to have defamed.

This is a timely reminder to all Directors, Company Owners and Boards need to ensure that they have social media policies in place for their staff.

ABOUT US
Stephen Duggan is the Chief Engagement Officer at the Social Tonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

www.branprotectonco.com.au

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