Inside Out – Twitter by the numbers

Tags

, , , , ,

twitter_logo1-Copy

What is Twitter?

Twitter the world’s largest Social networking and micro-blogging service utilising instant messaging, SMS or a web interface. With over 500 million profiles and 288 million monthly active users, Twitter has cemented its position as the 5th largest social media network.

The Numbers:

  • What percentage of Twitter users access this network from their mobiles: 60%
  •  What is the fastest growing age demographic: 55 to 64
  •  How many of Twitter accounts are fake: estimated to be 20 million
  •  How many Tweets are sent out each day: 400 million tweets
  •  What is the average number of Tweets sent out per account: 208
  •  What days have the best click through rates:  Fridays, Saturdays and Sundays.
  •  What days are better for brand engagement: brand engagement is 17%  higher on weekends
  •  Do tweets with images get higher engagement levels: yes they twice as much engagement versus tweets without an image link.
  •  What is the optimum length of a tweet: Tweets containing 100 characters get 17% more engagement
  •  You have a greater chance of getting a retweet if you ask for a ‘retweet’ in the message

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Heartbleed and The Passwords You Need to Change Right Now!

Tags

, ,

If you open your email today you might find a series of emails from a range of social channels, email providers, and banks asking you to change your password.

Due to an encryption flaw, now named the “Heartbleed bug”, this bug has affected many popular websites and services right across the internet. Heartbleed has even affected the likes of Gmail and Facebook. This encryption flaw could have  exposed your sensitive account information from  passwords through to credit card numbers over the past two years.

For more details on the social media channels  and other areas affected head to http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/?cid=146326

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

 

Instagram now has 200 million users and growing

Tags

, ,

instagram-logo

Facebook success story Instagram,  announced recently in there blog that they now have passed the 200 million user mark, adding 50 million users in the last 6 months.

With no sign of slowing down anytime soon, Instagram has seen the sharing of 20 billion photos to date.

Facebook’s acquisition of Instagram 2 years ago and their recent acquisition of WhatsApp could see a revolutionary domination of the mobile and photo sharing space.

Something that Instagram has over other social players is the ability of its audience to engage with other Instagramer’s. I personally find this social channel as one of the most engaging social channels. Even with its size it’s still personable and engaging, something that the likes of the other social platforms lack.

For more information about Instagram head to our website www.socialtonik.com or Instagram.

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Inside Out: LinkedIn by the numbers

Tags

, , , , , ,

link

What is LinkedIn?

LinkedIn is the world’s largest B2B social network site. Since it started in May 2003 as an online resume aggregator,  it has grown to being one of the most actively used and updated social channels on the planet, supplying relevant business content to its users and allowing people to connect and build their business networks.

LinkedIn connects people to over 260 million affluent, ambitious and influential professionals. Built upon trusted connections and relationships, LinkedIn has established the world’s largest and most powerful community of professionals, with members from over 200 countries and over 170 industries.

The Numbers:

  • Number of monthly unique visitors: 184 million
  • The number  of users that check the platform on a daily basis: 120 million
  • Percentage of LinkedIn users that visit the site via a mobile device:  38 per cent
  • The number of languages the site is available on: 20
  • Number of conversations occurring every minute through LinkedIn Groups: 200 per minute.
  • Average number of groups each LinkedIn user joins: 7.
  • The number of countries the represented on the social site: 200
  • Number of products or services showcased on LinkedIn company pages: 1.2 million
  • Number of Groups operating on LinkedIn: Over 2 million
  • Number of groups added every week: 8,000 groups.
  • Number of people joining LinkedIn every second: 2 people every second.
  • Number of endorsements made to date: over 1 billion

In short if you’re not already on LinkedIn you need to be!  www.linkedin.com

ABOUT US

Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Pintrest gives its pinners unlimited secret boards

Tags

, , , ,

Portrait of young happy woman sharing his photo and video files

Pintrest recently announced that everyone can now create unlimited number of secret boards.

The beauty of secret boards, is that you can use them for birthday parties, holiday planning, keep track of gifts, wedding planning, birthdays, getting inspiration for a website or blog you are working on or a new business venture,  as well as allowing you to work on a project that is not ready to share with the social world.

A secret board is what it states “secret”, one of the features is that you can invite friends to share these secret boards and share images and enjoy conversations.

Now that you have unlimited secret boards, there is no limit to what you can do on Pintrest.

ABOUT US
Stephen Duggan is the Chief Engagement Officer at the Social Tonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

www.branprotectonco.com.au

Tweet costs a Tweeter $105,000

Tags

, , ,

People holding hands under cloud with social media communication

A secondary school teacher has been awarded $105,000  by District Court Judge Michael Elkiam. This Australian landmark case is the first time a social media  Twitter defamation case has reached to trial in Australia.

Back in November 2012 a person posted a series of defamatory comments on Twitter  and Facebookabout a High School Teacher who had replaced the Tweeters father in the role of High School Music teacher.

This decision is a reminder to brand owners, company owners as well as individuals that social media networks, whether large or small are publishing platforms in the eyes of the law and defamation on these channels can result in high penalties for people  who are proven to have defamed.

This is a timely reminder to all Directors, Company Owners and Boards need to ensure that they have social media policies in place for their staff.

ABOUT US
Stephen Duggan is the Chief Engagement Officer at the Social Tonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor-made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

www.branprotectonco.com.au

Pintrest offers its recent updates to mobile users exclusively.

Tags

, , , , , , , , , ,

SM policy

Pinterest updated both its mobile and iPad apps recently, offering some of its most recent product updates to mobile users.

One of these new features was allowing its iOS and ANdroid apps with the ability to support GIFs. This will allow the millions of GIF to be accessable to mobile devises. 

The company also recently unveiled Place Pins, or pins that allow images to contain geo-location information.

Pintrests idea was for people to utlize this feature for planning and showing trips and holiday photos. This is a similar feature that is available via Instagram.

Pinterest states  that there are more than 200 million Place boards on the their platform, and that over 1.5 million new places are pinned each day. Pintrest claims that users have already pinned more than 750 million places since November.

With Place pins Pinterest could introduce a new revenu stream and use this like Foursquare giving people posing or checking in special offers from restaurants, retailers or companies nearby.

FIND US
www.facebook.com/thesocialtonic
www.twitter.com/thesocialtonic
www.linkedin.com/in/stephenbduggan

ABOUT US
Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

Just How is Social Media Changing Hotel Management

Tags

, , , ,

2013-09-30 14.27.22

Fast forward 15 years things are so much more complex. With the combination of the internet, a mobile phone and social media, a complaint does not head to reception or the Hotels General Manager any more. It’s broadcast via Facebook, Twitter, Yelp, Instagram and the many other social media channels available today as the incident that causes the complaint occurs.

With people today searching sites such as Tripadvisor, prior to booking a hotel it is more important than ever for Hotels, Motels, Serviced Apartments, Lodges and all the other accommodation types to track a customers discontent as well as thier compliments and engage with them.

As we all know things can go wrong in a Hotel or its bars and resteraunts. What a property needs to do is act quickly when this happens. If you are monitoing the social space you can make contact with the person and start engaging with them, provide them with feedback and action points. Its all about them being heard and the property listening and engageing with thier customers.

People will forgive a property if they see a complain and a respose from the property with a solution. They will stear away from accommodation providers that do not respond to an issue and the cost to your revenue can be great.

So the key points every accommodation provider needs to follow are:

  • monitor the social media noise;
  • locate customers that are commenting on your property;
  • thank the people complimenting your property;
  • engage with the guests making a complaint as quickly as possible, let others see that you are attempting to rectify the problem; and
  • Engage Engage Engage with your guests.

Also, for those people out there who dont have any social media channels attached to thier propery, be warned. If a guest cannot find you on social media to make a complaint, they will make it anyway across a range of social media channels.  Its far better for a guest to make contact with you on your page/social stream where you can control it. Instead of them using a shotgun approach and complaining across the social channels they particpate in.

Never forget you are connected to your current and future guests 24/7

FIND US
www.facebook.com/thesocialtonic
www.twitter.com/thesocialtonic
www.linkedin.com/in/stephenbduggan

ABOUT US
Stephen Duggan is the Chief Engagement Officer at the SocialTonik. The Company help’s businesses across the globe to create, connect and engage with their communities by creating on-line social experiences that integrate business intelligence, social networks & mobile technologies. Our mission is to provide interactive solutions to assist organisation’s to optimise their on-line presence and to drive this medium to its fullest potential by developing tailor made on-line strategies for our clients to ensure their objectives and outcomes are achieved.

www.socialtonik.com

www.socialmediaengagement.com.au

81% of SMB’S using Social Media

Tags

, , , , , ,

link

The latest research from LinkedIn has found that the majority of SME businesses are moving into social media channels for growth opportunities.

According to a recent LinkedIn stud which surveyed 998 businesses, roughly 81% of SMBs are using social media, and of those using social media, 94% do so for marketing purposes.

It is interesting to note that companies that were experiencing extra strong growth (16% of the surveyed group), 91% said social media helped increase awareness of their brand, while 82% said it helped them generate new leads for their business. This growth in business correlates to three quarters of the stong growth companies increased their social media budget last year. This clearly demonstrates the importance of social media for SME companies and the ability to use social media across a number of networks to help grow your business.

LinkedIn partnered with market research firm TNS, which gathered information from 998 SMBs in the United States and Canada.

Follow

Get every new post delivered to your Inbox.

Join 47,806 other followers