Instagram now has over 200 million monthly active users and it continues to grow and become on of the most engaging social media channels in the world.
Instagram users are also some of the most engaged users in the social universe, with over 70 per cent logging in at least once a day and 35% logging in more than once a day. I find myself logging onto this social channel about 3 to 4 times a day, it’s so addictive.
In terms of time on the social network, the average user spends around 300 minutes a month on this social network.
In terms of growth, Instagram has grown by 66% year on year. This is an amazing result and the reason for this growth is growth spurt is Instagram’s ability to connect people its great engagement opportunities.
Facts and Figures of Instagram
There are in excess of 60 million photos posted every day on Instagram with over 1,000 comments every second being placed on the channel.
In terms of Likes, there are in excess of 1.2 billion Likes made on Instagram every day. This equates to 8,500 every second!
With a total of 8,700,000,000 images having been posted on the social network
Instagram a Mega Mobile App
Instagram is massive on mobile, with over 98 per cent of Instagrammers accessing the platform from a mobile device.
Businesses and Brand Adoption
A quarter of all Fortune 500 companies now use Instagram, with most posting an average of 5.5 images and video being posted, up to 6 times times per week.